The World is full of Pokémon now. This should not be cause for moral panic, but celebration. Contrary to a few handwringing editorials and Twitter hot takes, Pokémon Go is not a triumph of the normalization of violence, the apotheosis of cell-phone zombification, or even gamification gone awry. Amid the neo-Luddite contrarianism, a shining truth rises above all the (Magi-)carping: Pokémon Go comes in peace. But it raises profound questions about ethics in this new overlaid world of augmented reality.